In the world of brand collaborations, artists often find unique opportunities to express their creativity and connect with a broader audience. One such extraordinary collaboration took place when Vegemite, the iconic Australian spread, approached artist Mitch Revs to reimagine their label for their 95th birthday celebration. What followed was a whirlwind of inspiration, creativity, and a shared vision to capture the essence of Australia through art.
It all began on the 15th of March 2018 when Mitch Revs received an unexpected email from Vegemite expressing their interest in collaborating with him. The invitation came at a time when Mitch's artistic talent had gained recognition, leaving him intrigued but also skeptical about the collaboration's authenticity..