Capturing Golden Moments

The Rio Olympics in 2016 brought moments of immense pride and joy to athletes and fans worldwide.
As part of a digital media campaign, Mitch Revs, joined forces with Toyota to create three stunning artworks.
Commissioned as homecoming gifts for Australian athletes Kyle Chalmers, Brant Garvey, and Kimberley Brennan, these paintings were a celebration of their exceptional achievements.

Toyota, a renowned sponsor of the Rio Olympics, recognised the importance of commemorating the accomplishments of their sponsored athletes. With the objective of creating a vibrant and interactive digital media campaign, #ohwatafeeling Toyota turned to Mitch Revs, to capture the essence of significant moments. Together, they aimed to produce artworks that would serve as memorable mementos for the athletes and engage fans across social platforms.

The collaboration between Mitch Revs and Toyota faced a notable constraint: completing each artwork within a tight timeframe of only 18 hours. This constraint was necessary to ensure the artworks could be shared on social media the following day. The limited timeframe added a thrilling element of pressure, encouraging Mitch to channel his creativity efficiently and work with a sense of urgency.

Drawing inspiration from the outstanding achievements of Kyle Chalmers, Brant Garvey, and Kimberley Brennan, he delved into their stories, emotions, and unique journeys to create three distinct artworks. Working tirelessly within the given time constraints, Mitch Revs brought his vision to life, using a mix of acrylic paints, bold brushstrokes, and vibrant colors.

Each artwork created by Mitch conveyed a different aspect of the athlete's journey and triumph at the Rio Olympics.
For Kyle Chalmers, the young and talented swimmer who won gold in the 100-meter freestyle, the artwork highlighted his moment of victory Brant Garvey, a paratriathlete who showcased incredible strength and resilience, inspired an artwork capturing his indomitable spirit. Kimberley Brennan, an exceptional rower who claimed gold in the single sculls event, was honored through an artwork that emphasised grace, power, and tenacity.

September 01, 2016 — MRG

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